Spring Quarter 2011

GRDS 504: Integrated Design Media
Project A Part 4:

Project Description
For this crowd sourcing project, we picked a peer’s design proposal and mood board to be executed. The peer then became our client and we had to convey the intended ideas and mood in a final product of any form.

Click on each page/double page spread to view larger.


  


































GRDS 504: Integrated Design Media
Project B Part 4:

Introduction to the Problem
Homelessness affects everyone and everyone’s help is needed to fix this problem. Homelessness affects everyone in our community. homeless people are our neighbors, our children’s friend’s family, our waiters and waitresses, our employees, co-workers, and congregation members. homelessness affects us as employers, taxpayers, concerned citizens and people of faith and compassion.

Target Audience and Geographic Scope
Target audience would include women and men, sixteen years and older that are consumers and local residents of various ethnicities such as african-american, caucasian, and hispanic/latino ranging from low to high incomes in Tampa, Florida.

Research Methodology
“If you light a lamp for somebody, it will also brighten your path.” – buddha

Inspired by a single book called Buddhist Inspirations. The book describes the life of buddha and how he became a pivotal part of Buddhism through his life journey. Buddha voluntarily took a life of poverty to find the meaning of life. during this journey, he experience full enlightenment which is called nirvana and created the eight fold path and the four noble truths. This was to serve as a guide to anyone who wanted to be free of suffering and fulfill a meaningful life.

Basing my entire idea off of Buddha’s quote, “If you light a lamp for somebody, it will also brighten your path,” I thought of the idea to incorporate numerous recycled mini votive lanterns to symbolize the people who are homeless in Tampa. The votives in the lanterns will be lit and spread out across a parking lot or road to engage the community to come forth. Lanterns are just like light houses, they are used to guide people to a specified location by helping to illuminate their way to the destination. Candles have a unifying element that binds people with the same purpose. people who are fighting for a cause use candles as their symbol of unity.


































































































































GRDS 502: Research Methods for Graphic Design
Project A Part 4

Project Overview:
Compose a topic proposal and information-graphic poster. The poster should inform the viewer on a chosen topic and/or pose a question(s) for the viewer to consider. The poster may also include a call to action, such as encouraging the viewer to participate in a blog or an activity pertaining to the topic.

Project Proposal:
My goal is to remind and inform the design community about their social responsibility
in regards to participating unethically in the sexual objectification of women in advertising.
Furthermore, the informational-poster will encourage the viewer to evaluate their social
responsibility, as well as communicate the importance of a Professional Graphic Designer
adhering to the Graphic Design Standards of Professional Practice.






GRDS 503: Typographic Communications
Project A

Project Overview:
Search for examples of type from your local environment. Look in antique stores and flea markets for postcards, music sheets, old maps, labels, etc. Frequently, these letterforms are hand-lettered. Sometimes just a single word will offer a starting point. Cities are also full of buildings with faded signs painted decades ago. Collect original samples and or photographs of your findings. Aim to collect a series of examples that depict a range of typographic tone. Do not use corporate consumer products or images on the internet.

Project Proposal:
Create a design brief in which you address the story and/or idea behind each type sample, attempt to identify the font used in each sample, specify the rationale for the selection of each example and compile findings into a creative brief.




















 All Photographs Taken By April Biss








GRDS 503: Typographic Communications
Project B

Project Overview:
Create an expressive typographic interpretation of a set of lyrics that reflects an understanding of typographic appropriateness through the use of scale, tension, harmony, and tactility. Compose a design brief that describes expressive decisions in the final execution of a typographic interpretation.

Project Proposal:
Final project must be composed of eight 8" x 8" pages (minimum). It may fold any way you see fit however, it should be understood that the way in which your project folds will undoubtedly contribute or detract from the pacing of your message. You are limited to one type family, but may appropriately alter the type by hand. Your design must be two-dimensional and it may not include any imagery. No interactive or moveable type compositions are permitted and you must select from the given two video's provided. Create a design brief that describes the process and decision-making methodology for your final composition.
























GRDS 503: Typographic Communications
Exercise 2: Type and Image Association

Project Overview:
Create four 8" x 8" typographic compositions that meet the following criteria:

Use four of the following words, one word per composition:

• Fragmentation
• Constriction
• Interruption
• Revealing
• Concealing

Alter the letterforms in each composition to emphasize the meaning of the specific word. Work in black and white only. Use one font from the set of outline fonts given per composition. Do not use imagery or illustration.








GRDS 503: Typographic Communications
Project C

Project Overview:
Choose one of the typographic processes you examined in your initial design proposal to use
in your final execution. Expanding on the nuances of the process, create five rough concepts/directions for your final poster design. These rough compositions may be digital or hand-rendered. Pay specific attention to grid structure, design hierarchy, and typeface selection and pairing. The final poster design must adhere to the following guidelines: You are limited to two type families, but may alter the type by hand. A list of suggested font choices and common type combinations is provided in the Course Materials section of Blackboard. However, you are free to explore your own combinations.
The final size of your poster must be 18” x 24”. Create a written assessment that describes the process and decision-making methodology for your rough designs. Provide your rationale for design decisions including font choice, grid structure, and tone.






GRDS 503: Typographic Communications
Project D

Project Overview:
Determine the narrative for an environmental typographic design composition. Determine how a 3-D space can play into reaching your narrative goals. Consider various environments that may reinforce or oppose the narrative. You must be able to execute your composition and work within your environment to execute the composition. The execution must be legal. Compile your ideas, intended research methods, and preliminary visual exploration into a design proposal.
Project Proposal:
My intended communication goals, in regards to the environmental typographic design composition that I want to create, would be to cause the examination and observation of one’s own mental and emotional processes to what the word means in relation to the environment it is fusing itself in. In doing so, I want to increase compassion and enlighten the hearts and minds of the local people in my community about the cause that needs action.